Sneak King

Sneak King

A game released by Burger King in which the player assumes the role of The King. The goal of the game is to creepily sneak up on unsuspecting people of lower socioeconomic backgrounds and present them with various items from the Burger King menu.


Sneak King is a promotional game that was released by Burger King alongside two other games - Big Bumpin' and Pocketbike Racer - between November 19, 2006 and December 24, 2006. The game was developed by UK-based developer, Blitz Game Studios.

Each of these games was $4.00 with the purchase of any combo. Each of the Burger King games only had achievements worth 200 points.


The three promotional games were notable for being the first three games to have cross-compatibility between the original Xbox and the Xbox 360. The same disc could be used on either system. The games were the same on both systems; however, playing on the original Xbox resulted in lower texture resolution and lower polygon count.


The game has the player assume the role of The Burger King himself as he attempts to sneak up on unsuspecting victims and provide them with Burger King products. The products range from the almighty Whopper to Burger King-branded fries and coffee.

Stealth is the primary focus of the game. In order to feed the various construction workers and citizens that inhabit Sneak King's world, players must sneak up on them. Each character that players are able to feed has a blue shadow that appears around their vicinity; if the player happens to tip-toe into it, the character will be alerted. While avoiding the blue shadow, players must get close enough to the characters to surprise them. Once they are surprised, players then can attempt to perform a flourish maneuver by hitting 'A' at the appropriate time. There are three levels of flourish, one being the worst and three being the best; the better the flourish, the more points that are awarded. Another way to obtain more points is by racking up chain surprises. To do this, one must simply surprise multiple targets without getting spotted. Surprising characters from a hiding spot, such as a dumpster or a bush, will award bonus points as well.


The game consists of four locations:

  • Sawmill
  • Cul-De-Sac
  • Construction Site
  • Downtown

Xbox 360 Game Installation

Installation to the Xbox 360 HDD is not supported at this time.